Data Is The New Currency Of Hotel Digital Marketing
2013/6/21 view:
Over the past few years the digital marketing landscape has changed more rapidly and profoundly than it had in the prior decade. The market has become extremely fragmented and complex and consumers are interacting with hospitality brands in new ways that are disrupting the old models of e-commerce and engagement.
Consumers have more choice than ever before as well as a powerful voice in the conversation. As they move through the conversion funnel, convert, and engage in pre and post stay activities, they may interact with your brand thirty or forty times across a myriad of disparate digital channels and platforms.
This activity leaves a tremendous amount of data in its wake. A brand's ability to capture, analyze, and rapidly make this data actionable is quickly becoming the single biggest competitive advantage in the hotel industry. Data is truly the new currency of digital marketing and advertising. According to ComScore, in 2012 there were over 1.5 trillion, with a "T", digital interactions per month!
Even so, the foundations have not changed. It's still about identifying your target audience(s) and the most effective strategy for reaching them. But by leveraging the new data-driven digital ecosystem, brands with the most sophisticated and nimble data-driven strategies are able to more accurately reach their target audience, with the right message, at the right time, than at any other point in history.
This requires investment in the right technology as well as the right people. It requires a new way of thinking about demand generation, acquisition and retention. Your guest's behavior has changed. Have you changed in response or are you relying on obsolete analog methods in a data-driven digital marketplace?
Let Cendyn show you the way with the most advanced digital marketing technology available for hotels – Cendyn's 360 Marketing Platform. Over the last 4 years, Cendyn has brought together its two most powerful platforms for driving business to hotels, resorts and casinos - Cendyn's Digital Marketing platform and Cendyn's CRM Suite (powered by eInsight™).
Cendyn's Digital Marketing Platform provides a single point from which all data driven digital marketing campaigns are managed: SEO/ SEM, Paid Search, Display Advertising, Social Media, Mobile Marketing and Advanced Reporting & Analytics. This singular view provides the most effective means for campaign optimization based on the effectiveness and influence of each channel in driving online revenue at the highest possible rate of return.
Cendyn's CRM Suite (powered by eInsight™) is a complete guest intelligence, loyalty and communication system, powered by a state of-the art dynamic content engine. Interfaced to your PMS and other guest facing systems, guest transactional and personal profile data is captured and processed in real-time and used to provide personalized communication to guests and prospects, via preferred channels, at the appropriate times needed to optimize response and conversion
Know who your best guests are: Enhance their experience with personalized service they will never forget
Find more guests that look like your best guests: Deliver the right message at the right time via the right channel
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