Asia Hotels Go High on Tech to Lure Guests
2013/6/18 view:
1. Build own apps for branding
The Ibis Hotel chain launched an Apple iOS app, called Sleep Art, which uses motion sensor technology to turn sleep patterns into a piece of digital art. After downloading the free app, the iPhone is placed on the mattress and set to run through the night, converting movements and sounds into a visual display minute by minute.
The hotel said this was part of its bid to take its promise of "happy sleep" a step further and transform it into a digital work of art. A competition is underway where guests can submit their entries via Facebook.
2. IPTV and second screen
Mandarin Orchard in Singapore installed an advanced IPTV system, enabling movies on-demand and access to concierge and dining services over the television set. This includes an option for express checkout.
It also launched a second-screen offering, allowing guests to use their tablets or other mobile devices, to access functions on the hotel's IPTV system from anywhere on the compound, such as watching movies by the pool or at the restaurant.
3. IP telephony
To improve staff mobility and offer guests new room service options, Pan Pacific Singapore installed a converged Avaya Aura unified communications network with an IP phone system. This allowed the hotel to halve the number of phones in its backoffice to 150, as staff can now use their own mobile phones to make and respond to calls as they move around the hotel.
They are now also supplied with iPod Touch devices to log on to the hotel network, reducing the need for more costly phone contracts and handsets.
As part of the IP deployment, guests can make in-room requests over an automated voice response application which then channels the request to the appropriate department. According to Pan Pacific, requests are now completed on average three to four times faster and the hotel is able to save 80 percent on customer service costs.
4. Telepresence
According to the JW Marriott in Shanghai, China, it's the only hotel with a telepresence meeting suite. This provides businesses without such facilities access at an affordable hourly rate.
The system was implemented by Tata Communication in partnership with China Mobile, and is connected to all Tata's private telepresence rooms and customers of other service providers with which the IT vendor has inter-connectivity agreements.
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